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The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history oflorem ipsum.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use ourgeneratorto get your own, or read on for the authoritative history oflorem ipsum.
Until recently, the prevailing view assumedlorem ipsumwas born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,”Before & Aftermagazineanswered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”
As Cicero would put it um, not so fast. The placeholder text, beginning with the line“Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. It’s difficult to find examples oflorem ipsumin use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.
There wasthat timeartists at Sequence opted to hand-Sharpie thelorem ipsumpassage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t).
Second, uselorem ipsumif you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to uselorem ipsumto keep everyone focused.
Torino showroom
Of course, we’d be remiss not to include the veritable cadre oflorem ipsumknock offs featuring:
Bacon Ipsum– Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”
Hipster Ipsum– In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”
Corporate Ipsum– “Leveraging agile frameworks to provide a robust synopsis” from eight to five.
Legal Ipsum– Fully unlicensed legalese for those times you don’t want to pay $400/hr.
